Social Media Engagement

Social media has revolutionized how we communicate. It has led to a fundamental shift in how businesses including non-profit and public sector organizations must function to maintain stakeholder and client relations. Social media provides the opportunity to build a vibrant community that is invested in your organization and its initiatives.

RDI’s Social Media Engagement Series is a unique offering delivered by industry experts. Join us for a two-day workshop:

June 19 & 20, 2013

Offered at both of the following locations:

• Brandon University | Brandon, Manitoba
• University of Winnipeg | Winnipeg, Manitoba

Workshop Topics

Our Modern Digital Landscape: The new era of social media/web 2.0 is having a major impact on what and how public sector and non-profit organizations communicate with key audiences. The world of one-way communication, of one source to many readers, viewers or listeners – is rapidly changing into a multi-faceted communications universe, where mass customization and increased relevancy are made possible. To take advantage of the opportunities and deal with the challenges presented by this new universe, public sector and non-profit organizations need to employ a strategic approach to enhancing and opening up communication channels with target audiences through the use of contextually relevant social media tools and applications. Organizational leaders need to realize that the true foundation beneath all the tools is composed of a powerful paradigm shift, led by a culture embracing and expecting participation, collaboration and transparency.

Formulating Your Social Media Engagement Plan: Students are provided with a strategic framework for developing their social media engagement plan. Students will receive a copy of the CEPSM Social Media Engagement workbook used by the facilitator as a reference in this training and will serve as a reference to students when developing their own process and social media engagement plan. Students will be given in class activities (including a hands-on introduction to monitoring tools) to be completed in small groups during the session. The CEPSM workbook/presentation format has been designed to allow for maximum interaction and productivity to get the most out of this one-day session. After certain steps are presented, participants will be given a brief period to fill out the questions for that step or conduct the required hands-on tasks. This session features follow-up interaction with the facilitator to ensure your educational goals are met.

Instructor

Mike Kujawski, VP/Senior Consultant, Strategic Marketing & Digital Engagement
Centre of Excellence for Public Sector Marketing (CEPSM)
Mike will facilitate this 2-day workshop. He is a consultant, trainer, speaker on the topic of strategic marketing and digital engagement. His specific niche and personal mission is to help governments, non-profits and associations excel in the modern social media landscape through careful, strategic planning.

Cost

The fee is $595 + GST.
Seating is limited please register by June 5th . Registration Form.

See fact sheet for future offerings in the Social Media Engagement Series.

Contact

Sylvia Henry
Rural Development Institute
rdi2@brandonu.ca
204-571-8550