Leading Social Entrepreneur Returns to BU

October 4, 2013

BRANDON, MB – One of Canada’s leading social entrepreneurs and the founder of Green Rewards, the world’s first eco-points program, is returning to his alma mater to talk about his experiences and new book.

andreas_souvaliotis (web)Andreas Souvaliotis, author of Misfit: Changemaker with an Edge, has been recognized by social responsibility leaders from around the world, including The Prince of Wales, for achievements in influencing and rewarding behaviour change on a mass scale, including creating Air Miles for Social Change, the world’s first social venture built inside a loyalty rewards program.

“I speak at a lot of Universities and I know that younger thinkers get it,” says Souvaliotis, who graduated from Brandon University (BU) in 1984 with a Bachelor’s Degree in Science. “They do understand that you really aren’t able to generate financial returns unless you’re generating social returns; your rate of profitability is fully tied to your rate of ‘goodness’.”

In his new memoir, the self-admitted numbers nerd and weather geek lays out a zigzag journey and subsequent rollercoaster ride that transformed him from a misfit into a change maker.

“On a beautiful spring morning in 2007, sitting in my backyard and licking my wounds from a spectacular career derailment, I came up with a big idea,” he recalls, “and found myself contemplating the most daring and unconventional pursuit of my life.”

The public and campus community are invited to meet Souvaliotis on Monday, October 7th at 1:30 pm in Room 141, Health Studies Building, Brandon University.


more information, please contact:
Glen Kirby
Communications Officer
Kerry Harris
Publicist for Andreas Souvaliotis