BRANDON, MB – Researchers at Brandon University (BU) have received international attention for their recent work into how rural communities can better market themselves as tourist destinations.
Dr. Christopher Malcolm and Dr. Doug Ramsey presented their findings to the 6th Annual International Tourism Congress, held in Peniche, Portugal. Their study on the experiences of visitors to the Canadian Fossil Discovery Centre in Morden, MB, was selected Best Paper at the conference and will be published in the spring of 2014 in the prestigious academic publication European Journal of Tourism, Hospitality and Recreation.
“Our research took a new path,” says Dr. Christopher Malcolm, Department of Geography. “The conference delegates were very interested in how we employed analyses developed for outdoor recreation management and classified visitors through their previous experiences and the context they bring to the activity.” Dr. Doug Ramsey, Department of Rural Development, adds, “The findings will help the Morden fossil museum identify how to create a more fulfilling, unique experience for visitors and give all rural communities a new way to measure and analyze visitors and attractions, to create distinct and marketable destination points.”
Dr. Derrek Eberts, from BU’s Department of Geography, also presented a paper at the Portugal conference. Besides the BU contingent, only one other Canadian and a handful of U.S. researchers were among the 150 researchers from around the globe invited to present papers.
“Once again, our research is putting the University and our community on the international stage,” says BU’s President and Vice-Chancellor, Deborah Poff.”
Brandon University, founded in 1899, promotes excellence in teaching, research, and scholarship; educating students so that they can make a meaningful difference as engaged citizens and leaders.
|For more information, please contact:|
|Dr. Christopher Malcolm
Dept. of Geography
|Dr. Doug Ramsey
Dept. of Rural Development