{"id":5249,"date":"2025-12-12T09:16:25","date_gmt":"2025-12-12T15:16:25","guid":{"rendered":"https:\/\/www.brandonu.ca\/vp-research\/?page_id=5249"},"modified":"2025-12-12T09:16:25","modified_gmt":"2025-12-12T15:16:25","slug":"how-to-produce-a-podcast","status":"publish","type":"page","link":"https:\/\/www.brandonu.ca\/vp-research\/knowledge-mobilization\/knowledge-mobilization-suite\/how-to-produce-a-podcast\/","title":{"rendered":"How to Produce a Podcast"},"content":{"rendered":"<p data-start=\"678\" data-end=\"706\"><div class=\"new-column-box  1-DENOM count-1\">\n<h2 data-start=\"678\" data-end=\"706\"><strong data-start=\"681\" data-end=\"706\">Start With Purpose<\/strong><\/h2>\n<p data-start=\"707\" data-end=\"795\">Before you write scripts or outline episodes, get grounded in <em data-start=\"769\" data-end=\"774\">why<\/em> your podcast exists.<\/p>\n<ul data-start=\"819\" data-end=\"1032\">\n<li data-start=\"819\" data-end=\"864\">\n<p data-start=\"821\" data-end=\"864\">What is the core purpose of this podcast?<\/p>\n<\/li>\n<li data-start=\"865\" data-end=\"896\">\n<p data-start=\"867\" data-end=\"896\">Who is your ideal listener?<\/p>\n<\/li>\n<li data-start=\"897\" data-end=\"967\">\n<p data-start=\"899\" data-end=\"967\">What transformation or value should someone get from each episode?<\/p>\n<\/li>\n<li data-start=\"968\" data-end=\"1032\">\n<p data-start=\"970\" data-end=\"1032\">What themes or messages do you want to consistently reinforce?<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1034\" data-end=\"1046\"><strong data-start=\"1038\" data-end=\"1046\">Tips<\/strong><\/h3>\n<ul data-start=\"1047\" data-end=\"1153\">\n<li data-start=\"1047\" data-end=\"1087\">\n<p data-start=\"1049\" data-end=\"1087\">Phrase your purpose in one sentence.<\/p>\n<\/li>\n<li data-start=\"1088\" data-end=\"1153\">\n<p data-start=\"1090\" data-end=\"1153\">Build a simple audience persona to keep your content focused.<\/p>\n<\/li>\n<\/ul>\n<\/div><!-- .new-column-box -->\n<div class=\"new-column-box  1-DENOM count-2\">\n<h2 data-start=\"1160\" data-end=\"1188\"><strong data-start=\"1163\" data-end=\"1188\">Define Your Format<\/strong><\/h2>\n<p data-start=\"1189\" data-end=\"1241\">Decide what your episodes will <em data-start=\"1220\" data-end=\"1235\">look and feel<\/em> like.<\/p>\n<ul data-start=\"1481\" data-end=\"1665\">\n<li data-start=\"1481\" data-end=\"1521\">\n<p data-start=\"1483\" data-end=\"1521\">How long do you want episodes to be?<\/p>\n<\/li>\n<li data-start=\"1522\" data-end=\"1588\">\n<p data-start=\"1524\" data-end=\"1588\">Do you want recurring segments (news roundup, Q&amp;A, fun facts)?<\/p>\n<\/li>\n<li data-start=\"1589\" data-end=\"1665\">\n<p data-start=\"1591\" data-end=\"1665\">Will your tone be professional, informal, humorous, investigative, etc.?<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1243\" data-end=\"1265\"><strong data-start=\"1247\" data-end=\"1265\">Common Formats<\/strong><\/h3>\n<ul data-start=\"1266\" data-end=\"1454\">\n<li data-start=\"1266\" data-end=\"1302\">\n<p data-start=\"1268\" data-end=\"1302\">Interview-based (host + guest)<\/p>\n<\/li>\n<li data-start=\"1303\" data-end=\"1331\">\n<p data-start=\"1305\" data-end=\"1331\">Co-host conversational<\/p>\n<\/li>\n<li data-start=\"1332\" data-end=\"1369\">\n<p data-start=\"1334\" data-end=\"1369\">Solo commentary or storytelling<\/p>\n<\/li>\n<li data-start=\"1370\" data-end=\"1405\">\n<p data-start=\"1372\" data-end=\"1405\">Narrative \/ documentary-style<\/p>\n<\/li>\n<li data-start=\"1406\" data-end=\"1454\">\n<p data-start=\"1408\" data-end=\"1454\">Hybrid (voiceover + interviews + segments)<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1667\" data-end=\"1679\"><strong data-start=\"1671\" data-end=\"1679\">Tips<\/strong><\/h3>\n<ul data-start=\"1680\" data-end=\"1771\">\n<li data-start=\"1680\" data-end=\"1725\">\n<p data-start=\"1682\" data-end=\"1725\">Consistency helps audiences build habits.<\/p>\n<\/li>\n<li data-start=\"1726\" data-end=\"1771\">\n<p data-start=\"1728\" data-end=\"1771\">Start with a simple format you can sustain.<\/p>\n<\/li>\n<\/ul>\n<\/div><!-- .new-column-box -->\n<div class=\"new-column-box  1-DENOM count-3\">\n<h2 data-start=\"1778\" data-end=\"1818\"><strong data-start=\"1781\" data-end=\"1818\">Develop Your Episode Blueprint<\/strong><\/h2>\n<p data-start=\"1819\" data-end=\"1886\">A structured outline helps you stay on track and prevents rambling.<\/p>\n<ul data-start=\"2216\" data-end=\"2394\">\n<li data-start=\"2216\" data-end=\"2275\">\n<p data-start=\"2218\" data-end=\"2275\">What is the one main point or takeaway of this episode?<\/p>\n<\/li>\n<li data-start=\"2276\" data-end=\"2326\">\n<p data-start=\"2278\" data-end=\"2326\">Where is the story arc; Beginning, Middle, End?<\/p>\n<\/li>\n<li data-start=\"2327\" data-end=\"2394\">\n<p data-start=\"2329\" data-end=\"2394\">Which moments do you want to hit emotionally or intellectually?<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"3984\" data-end=\"4000\"><strong data-start=\"3988\" data-end=\"4000\">Consider<\/strong><\/h3>\n<ul data-start=\"1917\" data-end=\"2189\">\n<li data-start=\"1917\" data-end=\"1975\">\n<p data-start=\"1919\" data-end=\"1975\">Cold open \/ hook \u2013 10\u201330 seconds to grab attention<\/p>\n<\/li>\n<li data-start=\"1976\" data-end=\"2030\">\n<p data-start=\"1978\" data-end=\"2030\">Intro \u2013 Who you are, what the episode is about<\/p>\n<\/li>\n<li data-start=\"2031\" data-end=\"2082\">\n<p data-start=\"2033\" data-end=\"2082\">Main content \u2013 Interview, story, discussion<\/p>\n<\/li>\n<li data-start=\"2083\" data-end=\"2117\">\n<p data-start=\"2085\" data-end=\"2117\">Reflection \/ key takeaways<\/p>\n<\/li>\n<li data-start=\"2118\" data-end=\"2189\">\n<p data-start=\"2120\" data-end=\"2189\">Closing call-to-action \u2013 Subscribe, follow, next episode teaser<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2396\" data-end=\"2408\"><strong data-start=\"2400\" data-end=\"2408\">Tips<\/strong><\/h3>\n<ul data-start=\"2409\" data-end=\"2531\">\n<li data-start=\"2409\" data-end=\"2470\">\n<p data-start=\"2411\" data-end=\"2470\">Keep a &#8220;parking lot&#8221; list for tangents you want to avoid.<\/p>\n<\/li>\n<li data-start=\"2471\" data-end=\"2531\">\n<p data-start=\"2473\" data-end=\"2531\">Write bullet points, not a script; sound natural, not read.<\/p>\n<\/li>\n<\/ul>\n<\/div><!-- .new-column-box -->\n<div class=\"new-column-box  1-DENOM count-4\">\n<h2 data-start=\"2538\" data-end=\"2586\"><strong data-start=\"2541\" data-end=\"2586\">Prepare Your Interview or Conversation<\/strong><\/h2>\n<p data-start=\"2587\" data-end=\"2652\">If your podcast includes guests, preparation is your best friend.<\/p>\n<ul data-start=\"2691\" data-end=\"2933\">\n<li data-start=\"2691\" data-end=\"2751\">\n<p data-start=\"2693\" data-end=\"2751\">What do I want listeners to understand about this guest?<\/p>\n<\/li>\n<li data-start=\"2752\" data-end=\"2815\">\n<p data-start=\"2754\" data-end=\"2815\">Which stories or expertise do they have that will resonate?<\/p>\n<\/li>\n<li data-start=\"2816\" data-end=\"2874\">\n<p data-start=\"2818\" data-end=\"2874\">What questions will unlock emotion, insight, or humour?<\/p>\n<\/li>\n<li data-start=\"2875\" data-end=\"2933\">\n<p data-start=\"2877\" data-end=\"2933\">What follow-up prompts might encourage deeper answers?<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2935\" data-end=\"2957\"><strong data-start=\"2939\" data-end=\"2957\">Sample Prompts<\/strong><\/h3>\n<ul data-start=\"2958\" data-end=\"3086\">\n<li data-start=\"2958\" data-end=\"3001\">\n<p data-start=\"2960\" data-end=\"3001\">\u201cCan you tell me about a moment when\u2026?\u201d<\/p>\n<\/li>\n<li data-start=\"3002\" data-end=\"3039\">\n<p data-start=\"3004\" data-end=\"3039\">\u201cWhat surprised you most about\u2026?\u201d<\/p>\n<\/li>\n<li data-start=\"3040\" data-end=\"3086\">\n<p data-start=\"3042\" data-end=\"3086\">\u201cHow has your thinking changed over time?\u201d<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"3088\" data-end=\"3100\"><strong data-start=\"3092\" data-end=\"3100\">Tips<\/strong><\/h3>\n<ul data-start=\"3101\" data-end=\"3241\">\n<li data-start=\"3101\" data-end=\"3184\">\n<p data-start=\"3103\" data-end=\"3184\">Share the episode theme with guests ahead of time, but avoid scripting answers.<\/p>\n<\/li>\n<li data-start=\"3185\" data-end=\"3241\">\n<p data-start=\"3187\" data-end=\"3241\">Have a strong opening question ready, it sets the tone.<\/p>\n<\/li>\n<\/ul>\n<\/div><!-- .new-column-box -->\n<div class=\"new-column-box  1-DENOM count-5\">\n<h2 data-start=\"3248\" data-end=\"3287\"><strong data-start=\"3251\" data-end=\"3287\">Plan the On-Camera Experience<\/strong><\/h2>\n<p data-start=\"3288\" data-end=\"3364\">Even for audio-first podcasts, on-camera presence matters if you&#8217;re filming.<\/p>\n<ul data-start=\"3576\" data-end=\"3755\">\n<li data-start=\"3576\" data-end=\"3631\">\n<p data-start=\"3578\" data-end=\"3631\">How do I want viewers to feel when they watch this?<\/p>\n<\/li>\n<li data-start=\"3632\" data-end=\"3703\">\n<p data-start=\"3634\" data-end=\"3703\">What visual cues (gestures, expressions) help reinforce my meaning?<\/p>\n<\/li>\n<li data-start=\"3704\" data-end=\"3755\">\n<p data-start=\"3706\" data-end=\"3755\">Is my pacing too slow, too fast, or just right?<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"3984\" data-end=\"4000\"><strong data-start=\"3988\" data-end=\"4000\">Consider<\/strong><\/h3>\n<ul data-start=\"3386\" data-end=\"3556\">\n<li data-start=\"3386\" data-end=\"3413\">\n<p data-start=\"3388\" data-end=\"3413\">Your posture and energy<\/p>\n<\/li>\n<li data-start=\"3414\" data-end=\"3457\">\n<p data-start=\"3416\" data-end=\"3457\">Eye contact (camera vs. host vs. guest)<\/p>\n<\/li>\n<li data-start=\"3458\" data-end=\"3494\">\n<p data-start=\"3460\" data-end=\"3494\">Hand movement and expressiveness<\/p>\n<\/li>\n<li data-start=\"3495\" data-end=\"3556\">\n<p data-start=\"3497\" data-end=\"3556\">Whether you sit or stand and how it changes your delivery<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"3757\" data-end=\"3769\"><strong data-start=\"3761\" data-end=\"3769\">Tips<\/strong><\/h3>\n<ul data-start=\"3770\" data-end=\"3863\">\n<li data-start=\"3770\" data-end=\"3825\">\n<p data-start=\"3772\" data-end=\"3825\">Practice your intro on video to check energy level.<\/p>\n<\/li>\n<li data-start=\"3826\" data-end=\"3863\">\n<p data-start=\"3828\" data-end=\"3863\">Smile, your voice and demeanour will change.<\/p>\n<\/li>\n<\/ul>\n<\/div><!-- .new-column-box -->\n<div class=\"new-column-box  1-DENOM count-6\">\n<h2 data-start=\"3870\" data-end=\"3907\"><strong data-start=\"3873\" data-end=\"3907\">Build a Repeatable Workflow<\/strong><\/h2>\n<p data-start=\"3908\" data-end=\"3982\">A smooth workflow reduces stress and makes consistent publishing possible.<\/p>\n<ul data-start=\"4208\" data-end=\"4359\">\n<li data-start=\"4208\" data-end=\"4259\">\n<p data-start=\"4210\" data-end=\"4259\">What parts of production do I want to automate?<\/p>\n<\/li>\n<li data-start=\"4260\" data-end=\"4308\">\n<p data-start=\"4262\" data-end=\"4308\">What does <em data-start=\"4272\" data-end=\"4278\">done<\/em> look like for each episode?<\/p>\n<\/li>\n<li data-start=\"4309\" data-end=\"4359\">\n<p data-start=\"4311\" data-end=\"4359\">Who approves content or signs off (if needed)?<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"3984\" data-end=\"4000\"><strong data-start=\"3988\" data-end=\"4000\">Consider<\/strong><\/h3>\n<ul data-start=\"4001\" data-end=\"4188\">\n<li data-start=\"4001\" data-end=\"4034\">\n<p data-start=\"4003\" data-end=\"4034\">Idea bank for future episodes<\/p>\n<\/li>\n<li data-start=\"4035\" data-end=\"4062\">\n<p data-start=\"4037\" data-end=\"4062\">Guest outreach template<\/p>\n<\/li>\n<li data-start=\"4063\" data-end=\"4119\">\n<p data-start=\"4065\" data-end=\"4119\">Pre-production checklist (notes, outline, questions)<\/p>\n<\/li>\n<li data-start=\"4120\" data-end=\"4188\">\n<p data-start=\"4122\" data-end=\"4188\">Post-production checklist (review, approvals, distribution plan)<\/p>\n<\/li>\n<\/ul>\n<\/div><!-- .new-column-box -->\n<div class=\"new-column-box  1-DENOM count-7\">\n<h2 data-start=\"4366\" data-end=\"4397\"><strong data-start=\"4369\" data-end=\"4397\">Focus on Storytelling<\/strong><\/h2>\n<p data-start=\"4398\" data-end=\"4491\">Ultimately, podcasts are stories\u2014whether academic, journalistic, conversational, or personal.<\/p>\n<ul data-start=\"4523\" data-end=\"4735\">\n<li data-start=\"4771\" data-end=\"4817\">\n<p data-start=\"4773\" data-end=\"4817\">What is the emotional arc of this episode?<\/p>\n<\/li>\n<li data-start=\"4818\" data-end=\"4856\">\n<p data-start=\"4820\" data-end=\"4856\">What is the most memorable moment?<\/p>\n<\/li>\n<li data-start=\"4857\" data-end=\"4892\">\n<p data-start=\"4859\" data-end=\"4892\">Why will someone care about this?<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"4493\" data-end=\"4522\"><strong data-start=\"4497\" data-end=\"4522\">Tips<\/strong><\/h3>\n<ul data-start=\"4523\" data-end=\"4735\">\n<li data-start=\"4523\" data-end=\"4568\">\n<p data-start=\"4525\" data-end=\"4568\">Start with a hook that creates curiosity.<\/p>\n<\/li>\n<li data-start=\"4569\" data-end=\"4637\">\n<p data-start=\"4571\" data-end=\"4637\">Share specific details; listeners remember moments, not concepts.<\/p>\n<\/li>\n<li data-start=\"4638\" data-end=\"4690\">\n<p data-start=\"4640\" data-end=\"4690\">Vary your tone and pacing to keep interest high.<\/p>\n<\/li>\n<li data-start=\"4691\" data-end=\"4735\">\n<p data-start=\"4693\" data-end=\"4735\">End with a clear resolution or takeaway.<\/p>\n<\/li>\n<\/ul>\n<\/div><!-- .new-column-box -->\n<div class=\"new-column-box  1-DENOM count-8\">\n<h2 data-start=\"4899\" data-end=\"4945\"><strong data-start=\"4902\" data-end=\"4945\">Anticipate the Listener\u2019s Experience<\/strong><\/h2>\n<p data-start=\"4946\" data-end=\"5010\">Picture someone listening during a commute, cooking, or walking.<\/p>\n<ul data-start=\"5033\" data-end=\"5202\">\n<li data-start=\"5033\" data-end=\"5084\">\n<p data-start=\"5035\" data-end=\"5084\">Is this episode easy to follow without visuals?<\/p>\n<\/li>\n<li data-start=\"5085\" data-end=\"5150\">\n<p data-start=\"5087\" data-end=\"5150\">Are there moments where listeners might get lost or tune out?<\/p>\n<\/li>\n<li data-start=\"5151\" data-end=\"5202\">\n<p data-start=\"5153\" data-end=\"5202\">Does the episode <em data-start=\"5170\" data-end=\"5176\">flow<\/em> logically and smoothly?<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"5204\" data-end=\"5216\"><strong data-start=\"5208\" data-end=\"5216\">Tips<\/strong><\/h3>\n<ul data-start=\"5217\" data-end=\"5320\">\n<li data-start=\"5217\" data-end=\"5260\">\n<p data-start=\"5219\" data-end=\"5260\">Read your outline aloud to test rhythm.<\/p>\n<\/li>\n<li data-start=\"5261\" data-end=\"5320\">\n<p data-start=\"5263\" data-end=\"5320\">Remove anything that doesn&#8217;t serve the episode&#8217;s purpose.<\/p>\n<\/li>\n<\/ul>\n<\/div><!-- .new-column-box -->\n<div class=\"new-column-box  1-DENOM count-9\">\n<h2 data-start=\"5327\" data-end=\"5363\"><strong data-start=\"5330\" data-end=\"5363\">Prepare for the Unexpected<\/strong><\/h2>\n<p data-start=\"5364\" data-end=\"5400\">Things rarely go exactly as planned.<\/p>\n<ul data-start=\"5582\" data-end=\"5706\">\n<li data-start=\"5582\" data-end=\"5646\">\n<p data-start=\"5584\" data-end=\"5646\">What will I do if the conversation takes an unexpected turn?<\/p>\n<\/li>\n<li data-start=\"5647\" data-end=\"5706\">\n<p data-start=\"5649\" data-end=\"5706\">How do I bring it back to the theme without being abrupt?<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"5402\" data-end=\"5414\"><strong data-start=\"5406\" data-end=\"5414\">Tips<\/strong><\/h3>\n<ul data-start=\"5415\" data-end=\"5562\">\n<li data-start=\"5415\" data-end=\"5441\">\n<p data-start=\"5417\" data-end=\"5441\">Keep backup questions.<\/p>\n<\/li>\n<li data-start=\"5442\" data-end=\"5505\">\n<p data-start=\"5444\" data-end=\"5505\">Let guests talk; comfortable silence leads to great answers.<\/p>\n<\/li>\n<li data-start=\"5506\" data-end=\"5562\">\n<p data-start=\"5508\" data-end=\"5562\">Stay flexible: some of the best moments are unplanned.<\/p>\n<\/li>\n<\/ul>\n<ul data-start=\"5582\" data-end=\"5706\"><\/ul>\n<\/div><!-- .new-column-box -->\n<div class=\"new-column-box  1-DENOM count-10\">\n<h2 data-start=\"5713\" data-end=\"5736\"><strong data-start=\"5716\" data-end=\"5736\">Close Strong<\/strong><\/h2>\n<p data-start=\"5737\" data-end=\"5791\">Your ending shapes how listeners remember the episode.<\/p>\n<ul data-start=\"5941\" data-end=\"6043\">\n<li data-start=\"5941\" data-end=\"5992\">\n<p data-start=\"5943\" data-end=\"5992\">What feeling do I want listeners to leave with?<\/p>\n<\/li>\n<li data-start=\"5993\" data-end=\"6043\">\n<p data-start=\"5995\" data-end=\"6043\">What is the one message I want them to remember?<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"5793\" data-end=\"5805\"><strong data-start=\"5797\" data-end=\"5805\">Tips<\/strong><\/h3>\n<ul data-start=\"5806\" data-end=\"5921\">\n<li data-start=\"5806\" data-end=\"5845\">\n<p data-start=\"5808\" data-end=\"5845\">Summarize one or two key takeaways.<\/p>\n<\/li>\n<li data-start=\"5846\" data-end=\"5873\">\n<p data-start=\"5848\" data-end=\"5873\">Tease the next episode.<\/p>\n<\/li>\n<li data-start=\"5874\" data-end=\"5921\">\n<p data-start=\"5876\" data-end=\"5921\">Keep calls-to-action intentional and minimal.<\/p>\n<\/li>\n<\/ul>\n<\/div><!-- .new-column-box -->\n<ul data-start=\"5941\" data-end=\"6043\"><\/ul>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":721,"featured_media":0,"parent":4971,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5249","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.brandonu.ca\/vp-research\/wp-json\/wp\/v2\/pages\/5249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brandonu.ca\/vp-research\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.brandonu.ca\/vp-research\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.brandonu.ca\/vp-research\/wp-json\/wp\/v2\/users\/721"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brandonu.ca\/vp-research\/wp-json\/wp\/v2\/comments?post=5249"}],"version-history":[{"count":9,"href":"https:\/\/www.brandonu.ca\/vp-research\/wp-json\/wp\/v2\/pages\/5249\/revisions"}],"predecessor-version":[{"id":5258,"href":"https:\/\/www.brandonu.ca\/vp-research\/wp-json\/wp\/v2\/pages\/5249\/revisions\/5258"}],"up":[{"embeddable":true,"href":"https:\/\/www.brandonu.ca\/vp-research\/wp-json\/wp\/v2\/pages\/4971"}],"wp:attachment":[{"href":"https:\/\/www.brandonu.ca\/vp-research\/wp-json\/wp\/v2\/media?parent=5249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}